Convert E-Commerce & Product Feeds
Convert product, inventory, and catalog feeds between platforms and spreadsheets - remap columns and standardize formats for any marketplace.
Every store, supplier, and marketplace speaks its own feed dialect. One platform exports XML, the next wants a CSV with different column names, and your spreadsheet needs something in between. Moving a catalog between them by hand means copying thousands of rows and hoping nothing shifts out of place.
Upload a product, inventory, or catalog feed and get it back in the shape the next system expects - columns renamed, values standardized, and every product on its own row. It works the same whether you start from an XML feed, a CSV export, or an Excel sheet.
From one feed to whatever the next platform wants
A short product feed exported as XML, and the same catalog reshaped for wherever it needs to go next - a spreadsheet, a marketplace, or a specific channel template.
Product feed (XML)
<catalog><item><sku>BEANIE-01</sku><name>Merino Wool Beanie</name><amount>24.99</amount><currency>USD</currency><stock>42</stock><url>https://shop.example.com/p/beanie-01</url></item><item><sku>TOTE-02</sku><name>Canvas Tote Bag</name><amount>18.00</amount><currency>USD</currency><stock>0</stock><url>https://shop.example.com/p/tote-02</url></item><item><sku>MUG-03</sku><name>Ceramic Coffee Mug</name><amount>12.50</amount><currency>USD</currency><stock>7</stock><url>https://shop.example.com/p/mug-03</url></item></catalog>
The same data, shaped several ways
Straight flatten (CSV)
| sku | name | amount | currency | stock | url |
|---|---|---|---|---|---|
| BEANIE-01 | Merino Wool Beanie | 24.99 | USD | 42 | https://shop.example.com/p/beanie-01 |
| TOTE-02 | Canvas Tote Bag | 18.00 | USD | 0 | https://shop.example.com/p/tote-02 |
| MUG-03 | Ceramic Coffee Mug | 12.50 | USD | 7 | https://shop.example.com/p/mug-03 |
One row per product with the original field names - the quick way to open a feed in a spreadsheet and start editing.
Marketplace-style feed (CSV)
| id | title | price | availability | link |
|---|---|---|---|---|
| BEANIE-01 | Merino Wool Beanie | 24.99 USD | in stock | https://shop.example.com/p/beanie-01 |
| TOTE-02 | Canvas Tote Bag | 18.00 USD | out of stock | https://shop.example.com/p/tote-02 |
| MUG-03 | Ceramic Coffee Mug | 12.50 USD | in stock | https://shop.example.com/p/mug-03 |
The common feed column names most channels recognize - sku becomes id, name becomes title, price and currency are joined, and stock counts turn into availability.
A specific marketplace's template (custom)
| seller-sku | item-name | standard-price | quantity | item-condition |
|---|---|---|---|---|
| BEANIE-01 | Merino Wool Beanie | 24.99 | 42 | New |
| TOTE-02 | Canvas Tote Bag | 18.00 | 0 | New |
| MUG-03 | Ceramic Coffee Mug | 12.50 | 7 | New |
Every marketplace wants its own column names and value codes - one expects "in stock", another a quantity number, a third its own condition and category fields. Give us the channel and its template, and we build a converter that outputs the exact feed it accepts.
Converters for this
Who uses this
E-commerce operations
Keep one catalog in sync across a webstore and every sales channel - export once, then reshape the feed for each platform instead of maintaining a spreadsheet per channel.
Marketplace & multi-channel sellers
List the same products on several marketplaces by turning a single feed into each one's required columns and value formats, without retyping your inventory.
Merchandisers & catalog managers
Pull a supplier or platform feed into Excel to edit titles, prices, and stock, then convert it back to the feed format your systems import.
Agencies & feed managers
Handle many clients and channels with one workflow, and add a custom converter for any marketplace layout or supplier feed you map into regularly.
How it works
- 1
Upload your feed
Add a product, inventory, or catalog feed - an XML, CSV, or Excel export from your store, supplier, or marketplace - or paste a link to it.
- 2
Reshape the columns
Flatten the feed so every product is one row, then rename and reorder columns to match the layout your spreadsheet or target channel expects.
- 3
Download and upload it onward
Download the result as CSV, Excel, or XML and import it straight into the next platform. For a marketplace that needs its exact template, request a custom converter that outputs it for you.
Frequently asked questions
How do I convert a product feed to CSV?
Upload your product feed - an XML export, an existing CSV, or an Excel sheet - and download a CSV with one row per product. This product feed converter flattens the feed and lets you standardize the columns, so it opens cleanly in any spreadsheet or import tool.
Can I convert an inventory feed to Excel?
Yes. Convert an inventory feed to Excel to review stock levels, prices, and titles in familiar columns, edit them, and then convert the sheet back to the feed format your systems import.
Can it remap columns to a specific marketplace format?
That is a custom converter. Tell us the marketplace and share its template, and we build a dedicated converter that renames your columns and reformats values - availability text, quantity, condition, currency - into the exact feed that marketplace accepts.
Does it handle catalog feed conversion between different platforms?
Yes. Catalog feed conversion works in both directions - XML to CSV, CSV to XML, or XML to Excel - so you can move a catalog from one platform into the shape another platform or spreadsheet expects.
Is my product data kept private?
Files are encrypted in transit, source files are deleted right after conversion, and results are removed automatically within 24 hours. Your catalog and pricing data are never shared.
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ExploreNeed a variation of this?
Tell us your exact input and the output shape you need. We build a dedicated converter for it - usually within days, free with any paid plan.